People Hub, an internal resource site for Zoomies
ROLE
PROJECT LEAD + DESIGNER
CLIENT
ZOOM
SCOPE OF WORK
UX/UI
ILLUSTRATION
SYSTEM DESIGN
BRANDING
OVERVIEW
The Problem
With the launch of the new brand refresh, our internal communications team took the opportunity to migrate Zoom’s intranet to a new platform that needed entirely new branding, assets, and UI for 70+ web pages.
The Solution
I leveraged the new brand color palette to create a design system where each page received a designated color determined by Zoom’s org chart. This color coding system allowed for a limited palette that could clearly identify where each page sat within the organization.
Additionally, I designed a site tile for each page using limited elements that could be used to expand the tile library as more web pages were added.
This system was then adopted as the branding for other internal tools and resources.
THE INTERNAL CAMPAIGN
To promote the launch of the People Hub and get Zoomies excited about using this new resource, I led the development of an internal campaign. This included building social posts, virtual backgrounds, storyboarding and building out a hype video.
